COPYMATT


During my time at 22Squared, I worked to reframe the agency’s identity around a simple mission to “Do good things.” That lens led to work for the NAACP, Amazon, Netflix, and others, work that made brands matter to people, and people matter to brands.

With that platform, we quickly began competing, and winning, on a national stage. In less than 18 months, 22Squared was recognized as Ad Age’s Standout Agency of the Year and one of Fast Company’s Most Innovative Companies.

I’ve never had another partner like our chairman, Richard Ward. He empowered me to lead with my heart. I’ll always owe him for that, it’s a lesson I’ve carried forward ever since.

SCOPE: TELEVISION / LIVE EXPERIENCES / SOCIAL / DIGITAL / ARG / PRODUCT DESIGN





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