Hi, I’m Matt.
My job is to imagine things that don’t exist, then make them real.
I’ve been doing it for two decades, and sometimes I still can’t believe it’s an actual job.
I’ve worked for the empires and the pirates, and learned a lot from both.
The empires showed me that commerce is the fuel that makes everything possible. None of us get to do this if we don’t drive business.
The pirates taught me that love and loyalty are earned, not owed. That brands have the power to make the world more interesting, and when they get it right, people do irrational things for them in return.
My work defies convention. That’s by design. I believe that comfort is the enemy of creativity, and the fastest way to get comfortable is to repeat yourself. I’ve always followed my curiosity wherever it wanted to go, and it’s never taken me down the same road twice.
I’ve spent my career surrounded by extraordinary creative minds, and from them I’ve learned that every human on earth is unique. I lead my teams with that understanding. I never try to shape people into something they’re not. The work gets better when we all lean into what makes us different.
I love what I do, and I do what I love.
If you think we could make the world a more interesting place together, I’d love to hear from you.
M
Hi, I’m Matt.
My job is to imagine things that don’t exist, then make them real. I’ve been doing it for two decades, and sometimes I still can’t believe it’s an actual job.
I’ve worked for the empires and the pirates, and learned a lot from both.
The empires showed me that commerce is the fuel that makes everything possible. None of us get to do this if we don’t drive business.
The pirates taught me that love and loyalty are earned, not owed. That brands have the power to make the world more interesting, and when they get it right, people do irrational things for them in return.
My work defies convention. That’s by design. I believe that comfort is the enemy of creativity, and the fastest way to get comfortable is to repeat yourself. I’ve always followed my curiosity wherever it wanted to go, and it’s never taken me down the same road twice.
I’ve spent my career surrounded by extraordinary creative minds, and from them I’ve learned that every human on earth is unique. I lead my teams with that understanding. I never try to shape people into something they’re not. The work gets better when we all lean into what makes us different.
I love what I do, and I do what I love.
If you think we could make the world a more interesting place together, I’d love to hear from you.
M
EXPERIENCE
SUPER SERIOUS
Co-Founder, Chief Creative Officer | Los Angeles, CA | 2022–Present
Building IP-forward shows, content, experiences and activations for studios and brands, from concept through production, fabrication and execution.
22SQUARED
Chief Creative Officer, EVP | Atlanta, GA | 2018–2022
Led 200+ creatives across experiential, content, television, and digital for Toyota, Amazon Studios, Paramount, Netflix, Publix, Baskin-Robbins, and the NAACP.
GREY NY
Global Creative Director | New York, NY | 2015–2018
Served as WPP’s Global Creative Lead for Volvo Cars, creating and producing television, film, experiential and digital campaigns that lead to the greatest period of growth in the history of the company.
DEUTSCH LA
Executive Creative Director, EVP, Los Angeles, CA | 2014–2015
Led the emerging technologies and digital creative department, creating experiential and immersive work for all of the agency’s clients, including Nintendo, Taco Bell, Pizza Hut, Dr. Pepper, Sprint and more.
WIEDEN+KENNEDY
Creative Director | Portland, OR | 2010–2014
Brought in by Dan Wieden to launch the agency’s innovation group, creating global campaigns and experiences for Old Spice, Disney, Sony Pictures, Levi’s, Coke, Target, Oreo, and Nike.
CRISPIN PORTER + BOGUSKY
Executive Creative Director | Boulder, CO | 2010–2011
Led all non-traditional creative across the entire agency network, creating campaigns for Burger King, Kraft Mac & Cheese, American Express, Microsoft, Jell-O, and more under Alex Bogusky during one of CP+B’s most prolific, culture-shaping periods.
MCCANN ERICKSON
Group Creative Director | New York & San Francisco | 2002–2010
Led integrated campaigns for MasterCard, Wendy’s, Dentyne, NYSE, General Mills, Nikon, L’Oréal, Weight Watchers, Army, Microsoft, and The Oakland Athletics. Founded McCann’s first Global Digital & Experiential group, scaling to 150+ creatives in 23 offices and generating $40M+ annual revenue.
AWARDS & IMPACT
Hundreds of industry awards including an Emmy, 46 Cannes Lions, 3 Webby Golds, and countless Clios, Pencils, and Effies. Awarded for work that set Guinness World Records, launched and saved beloved brands, drove unprecedented sales growth, removed Confederate monuments, and became part of the cultural lexicon.
Creative Advisor to the Atlanta NAACP.
Alumni of the US National Ski Team.
Marathon swimmer.
Hot dog influencer.