I collaborated with Ukonwa Ojo and her team at Amazon Studios to create campaigns that celebrated the power of representation and community during the upheaval of George Floyd, Black Lives Matter, and Covid isolation.
The work we made together proved that streaming can do more than launch films and series. It can lift spirits, inspire hope, and bring people together when they need it most.
SCOPE: FILM / TELEVISION / DESIGN / OOH / DIGITAL / SOCIAL / LIVE EXPERIENCES
“Coming 2 America”
This one was personal. I grew up on Coming to America. It was one of those movies I watched a hundred times with my dad.
When the chance came to launch the sequel, I just kept thinking how blown away he’d be that I was part of it.
It didn’t feel like a campaign. It felt like a full-circle moment.
“Harlem”
Harlem follows four women owning their stories and their city. Working with creator Tracy Oliver, we set the show’s look and tone, then took it off the screen and into the world, celebrating Black-owned businesses and throwing a block party in the neighborhood at the heart of the series.