We created Small Business Saturday as a lifeline for local stores still reeling from the financial crisis. Slotted between Black Friday and Cyber Monday, it made shopping small part of the weekend ritual.
The response was immediate: millions of fans online, a trending hashtag, and a nod from President Obama.
Today it’s a tradition. Americans have spent more than $200 billion at small businesses on Small Business Saturday, and communities mark the day with pride.
SCOPE: IDENTITY / DESIGN / ADVERTISING / DIGITAL