At Crispin Porter + Bogusky, I oversaw all digital and non-traditional work for Burger King during the brand’s most culturally impactful years.
The work redefined how a legacy fast food chain could behave, turning stunts, games, and experiments into global conversation, and helping cement Burger King’s reputation as one of the most creative brands in the world.
SCOPE: ADVERTISING / TELEVISION / DESIGN / DIGITAL / SOCIAL / LIVE EXPERIENCES
Whopper Lust was the first interactive television channel of its kind, an idea that pushed the limits of both the network and the technology to deliver a completely new kind of brand experience.
Ironically, it was a piece of refuse media the client wanted to pass on. Where some saw little potential, we saw an opportunity to do something completely new. That’s been a recurring theme in my career: the mediums and brands no one believes in are often the biggest opportunities to surprise and innovate.
Whopper Lust became the most successful Whopper campaign in the brand’s history, and a reminder of Burger King’s unique place in culture, where people will do just about anything for a Whopper.
Before Xbox Kinects were available in stores, Burger King and Microsoft teamed up to put them in people’s hands first. For 90 days, The King and his live production crew crisscrossed the country in a tour bus, finding clever ways to surprise fans with free consoles.
People chased The King from city to city, tracking him on Twitter, Foursquare, and his blog for a chance to meet him and score an Xbox. What made it truly ambitious was that we were shooting, editing, and posting in real time, multiple times a day, every single day, for the entire tour.
9,756 miles. 128 Burger King restaurants. Thousands of Xboxes given away.
It was ambitious, ridiculous, wildly effective, and one of the most absurd campaigns I’ve ever made.