Terry Crews and Mike Judge always wanted a sequel to Idiocracy. So we sat down, wrote it together, and set out to get it made. Since Disney owned the IP, we had to prove the universe still resonated, especially in a world that felt like it was catching up to the joke.
We brought it to life through stunts, live events, and viral films, and for thousands of new fans, Idiocracy leapt off the screen and into their lives. Making Mike laugh out loud was a real moment for me. Mostly because he laughs like Beavis, but also because it was Mike Judge. Teenage me was so proud.
SCOPE: FILM / DIGITAL / SOCIAL / PRINT / OOH / PRODUCT DESIGN / LIVE EVENTS
In the sequel, Camacho returns from 2505 to run for president again, promising to “fix shit now, so it ain’t broke in the future.”
We launched his campaign at SXSW with a press conference, a four-hour monster-truck motorcade, and a rally that drew more than 10,000 people. We produced thousands of cans of Brawndo, rolled out political ads, and put Camacho on the record about everything from space travel to the national deficit.
“Inside President Camacho”
As a presidential candidate, Camacho needed to show he cared about public health, so naturally, we had him undergo a real colonoscopy live on camera.
We partnered with Ryan Reynolds’ Maximum Effort and the Colorectal Cancer Alliance’s Lead From Behind initiative to promote regular screening and make colon cancer prevention impossible to ignore.
And yes, Terry stayed in character, even as he came out of anesthesia with millions watching, as a cult-comedy punchline became a public-health rallying cry.
ComicCon SD - “BACK FROM THE FUTURE”
To test whether our Idiocracy sequel would resonate with a new generation, we worked with Mike Judge and artist Eric Skotnes to turn the first act into a limited-edition comic book.
Only 2,024 copies were produced, each individually numbered, signed by Terry, and containing a tear-out campaign poster that doubled as wild postings around Comic-Con. We distributed them free to fans at San Diego Comic-Con and through independent comic shops across the U.S.
Within 24 hours, copies were selling for $200 on eBay. With a flurry of press and positive sentiment, we proved that the world of Camacho mattered, even to the newest fans.