In the early days of the pandemic, people needed reassurance we’d be okay. Dunkin’ couldn’t fight the dangers we faced, but it could stand for the people who did. Keep America Running was built on that idea.
It was a sharp break from the brand’s usual lighthearted voice - gritty, real, and proud of the working class that keeps America running.
SCOPE: TELEVISION / PRINT / OOH / COLLATERAL / SOCIAL