Battle of the Beasts is an hour-long special built around the ultimate race: Noah Lyles vs. Tyreek Hill, the world’s fastest man against the NFL’s fastest, live in the heart of New York City.
We built the audience first, orchestrating a year long public feud between the two that made the matchup unavoidable. And it worked. Based on the public’s response to the hype we generated, HBO optioned the show.
SCOPE: LIVE TELEVISION, LIVE SPORTING EVENT