When Liquid Death reached out about a collaboration with Super Serious, they offered up a million cases of their product as a blank canvas. At the time, we were launching our music label, Super Serious Recordings, and it felt like the perfect way to put our music in front of fans.
The result was “Ride or Die”, an album featuring Liquid Death’s mascot, Murder Man, advertised on boxes nationwide. In the end, more than 280 million people saw the work in over 1,200 retail locations, and Super Serious Recordings was up and running with hundreds of thousands of new fans and followers.
SCOPE: PACKAGING DESIGN / ANIMATION / FILM / MUSIC / SOCIAL / ORIGINAL IP