My first week at Deutsch, we got a cold call from the founder of Mophie. He was a fan of my Old Spice work and needed help. He’d bought a $6 million Super Bowl slot and had no idea what to do with it. We had less than 40 days. The only brief: When your phone dies, it feels like the world is ending.
Overnight, we wrote a spot that leaned all the way into that idea, an epic, end-of-days vision of what happens when everyone runs out of power at the same time. A week later, we were in pre-production.
The result was All Powerless, a cinematic Super Bowl moment that put Mophie on the map.
SCOPE: SUPER BOWL SPOT