During the George Floyd protests and the rise of the BLM movement, we partnered with the NAACP to build Invisible Hate - a platform to help people dismantle Confederate monuments across the U.S.
We gave users ways to move the needle at the local level, where most protections for these statues were rooted. The tool cut through mountains of red tape and made action possible.
To date, more than thirty-seven monuments have been removed as a direct result of the platform. It was controversial, necessary, and on the right side of history.
SCOPE: IDENTITY / PLATFORM DESIGN & DEVELOPMENT / SOCIAL DESIGN / FILM / ORIGINAL IP
At the height of COVID, Georgia’s future came down to a single election. Fulton County was a blue island in a red sea, and deserved leaders who actually represented the diverse makeup of thier district.
So with the NAACP, we made a simple film to remind people what was at stake and why their vote mattered. It was built to cut through the fear, cut through the noise, and give people a reason to act.
Weeks later, Ossoff and Warnock won. Georgia flipped. And history was made.