When Netflix and the Duffer Brothers asked us to bring Stranger Things’ Scoops Ahoy to life, we knew it had to go beyond a typical live experience. We had to turn fans into the misfits and geeks who save the world.
We created a universe that fused the physical with the digital and evolved live as fans played, writing the players themselves into the story. The result was a cultural moment that blurred the line between fiction and reality and sparked an ongoing creative partnership with the Duffers.
SCOPE: TELEVISION / LIVE EXPERIENCES / SOCIAL / DIGITAL / ARG / PRODUCT DESIGN