During my time at McCann New York, I helped Nikon launch its first DSLR made for video by creating the Nikon Twitter Film Festival. Until then, Nikon had never ventured beyond traditional media in its 20-year relationship with McCann.
We turned the elitist world of film festivals into something any kid with a camera and an idea could be part of, and helped democratize a medium that had always felt out of reach.
SCOPE: IDENTITY / DESIGN / FILM / TELEVISION / ORIGINAL IP