Oreo came to Wieden+Kennedy in desperate need of a cultural refresh. The brand was beloved but irrelevant. So we decided to make it divisive.
It started with a whisper fight in a library, grew into films about robots splitting Oreos, moved into artists turning Instagram posts into sculptures, and closed with a series of wild videos celebrating whichever side people chose.
In the end, Oreo won the Super Bowl. And I gained 700 pounds.
SCOPE: TELEVISION / LIVE SOCIAL / SOCIAL / DIGITAL