For Sony Pictures and the release of Skyfall, we created a text-based ARG that put fans inside The British Intelligence Officer Exam, an entrance test to join MI6.
The game itself was simple but addictive. Players took on the role of intelligence officers, corresponding with agents in the field to solve dangerous situations through a text interface. It became the most successful premiere campaign in the history of the Bond franchise and sparked a long-term partnership between Sony and W+K.
SCOPE: TELEVISION / GAME DESIGN / SOCIAL / DIGITAL