When SweetWater founder Freddy Bensch wanted to honor the outdoor guides who were the backbone of his brand, we created Guide Beer, a crisp, bright, 4% ABV lager built to celebrate those guides with maps, stories, and the culture they created.
The best part? Eleven percent of every sale goes to the Guide Beer Fund, which helps guides who can’t work because of illness, injury, or natural disasters. A small way of giving back to the people who’ve always led the way.
SCOPE: PRODUCT DESIGN / PACKAGE DESIGN / TELEVISION / FILM / RETAIL / SOCIAL / DIGITAL